New ringtone refrain: ‘Condom, condom!’ | Crave, the gadget blog – CNET

Those crazy Indians are at it again. What better way to to remind you to make sure you have a condom on you when by having your ringtone be a multipart harmony of the word “Condom” being sung over and over again in an Indian accent.

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You might think this is absurd and it almost is. The ringtone, “Condom A Cappella”, is actually part of an ad campaign by the BBC World Service Trust to help prevent the transmission of HIV in India, where approximately 2.5 million people are living with HIV. The ringtone comes in at Phase III of the “jo samjha wohi sikander” (“the one who understands is a winner”) campaign sponcered by both the BBC World Service Trust and the Bill & Melinda Gates Foundation. They put up an ad where a cell phone rings with the ringtone. The man holding the phone gets surprised that it’s saying “Condom” but eventually people start looking at him as if he’s a very intellgent and the ladies start making eyes at him. You can download the mp3 file above or go to http://www.condomcondom.org/ where you can take a look at the previous two phases and download the ringtone.